Unique Selling Points (USP)
==> Long- term competative advantage
1. Manufacturing Process efficient
2. Intellectual Property Rights
3. Strong Distribution System
==> 4P's
1. Product
2. Price
3. Promotion
4. Place
Freedom at midnight
. Do you think cinema can capture the reader’s imagination from a book? Ans: Not always. I will give an example of a passage from Larry Collins and Dominique Lappiere’s book “Freedom at midnight”. “In the August of 1947 a mirage of prosperity concealed the reality of Calcutta. The lush green sweep of the maidan, the Georgian mansions and the offices of the great trading companies along Chowringee Road were a façade as false as a cinema set. Behind them lay a human sewer packed with the densest concentration of human beings on the face of earth. They included 400,000 beggars and 40,000 lepers. The slums they inhabited were a fetid stinking horror. The rare water that flowed through the pumps was usually polluted with the corpses decomposing in the Hooghly river. At the time India was about to attain her freedom 3 million people in Calcutta lived in a state of chronic undernourishment and existed on an intake inferior to that of which was given to the inmates of Hitler’s death camps. Int...
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