==> Take a paper, write the name of the commodity of your wish on the top Below list the name of the companys producing these commodities along with different product model, prices and features observing that sheet, we get to know the gaps in market interms of pricing, features and services Focus and target on that gaps ==> The existing companies in there different phases such as raw material procurement, manufacturing and production, marketing, sales, collection of sales amount and services ( value for the money, customer satisfaction and feedback) there will be flaws. Rectifying and putting forth a new model will be new business model